Effie Williams is an award winning milliner who specialises in fun and flirty, made to order headpieces with a vintage twist. Based deep in the heart of Herefordshire, she is continually inspired by the ancient landscape which surrounds her.

After originally planning to pursue either a career in fashion or costume design, Effie fell into the world of millinery by accident. During a gap year spent at Hereford College of Arts, Effie decided to enrol in a Millinery course hosted by the college next door. During her enrolment, Effie was awarded the Commercial Appeal Award by the Worshipful Company of Feltmakers during their prestigious annual Feltmakers Design Awards. Following the completion of her study, with the help and support of the Prince's Trust, Effie launched her own label in 2022.
Effie produces two seasonal collections a year – Spring/Summer and Autumn/Winter - as well as private bespoke commissions for a wide range of clients. All of Effie's hats and headpieces are lovingly hand-made by Effie herself in her Herefordshire studio, using both traditional and more contemporary millinery techniques.
In 2022, Effie gained associate membership to the Herefordshire Guild of Craftsmen, with whom she exhibits at a variety of events around the country.
To find out upcoming events click here.